Tuesday, March 11, 2008


As a follow-up to my last post, I think it's worth adding(if you didn't know it already) that democratization is radically changing the way we do business.

The value is shifting from content owners, to successful players in the areas mentioned below.

Is there room for value creation?
Absolutely. Because now(on the Internet), you have a lot more content , many different avenues for consumption, new monetization models, mass(yet personal) syndication, and ubiquitous distribution.

Everything just....sort of...exploded. In.Your.Face.

How fun. Read on.

5 areas of value creation in online media .

1. Production

> Help people produce more content. Help produce quality content. Make it all happen cheaper. Faster.
> Eg: Brightcove

2. Showcasing
> Make it easy to find, discover, search, browse, and filter content. Make it easy for end users to re-purpose your content in ways that have personal meaning. Or even social relevance.
> Eg: haven't seen anyone achieve this yet. YouTube, to a great extent, comes close, but by focusing on YOU, they've ruined their chances of discovery, and relevance.

3. Monetization
> Business models are changing. But the ways to make money aren't. (Ads, paid content). Offer publishers the controls they need to tweak their biz-models on-the-go. Success in this domain isn't about how cool your advertising method is. Success is about being able to ensure conversions, irrespective of revenue model.
> Eg: haven't seen anyone achieve this, although folks like Entriq make some claims.

4. Syndication
> RSS is the vehicle. Not the answer. There needs to be some degree of smart syndication, where the right content is scooped up from a number of different content sources, aggregated according to the context of a syndication network/platform, and delivered as preferentially mashed up personal feeds.
> No doubt, Guy Kawasaki's Alltop is what I'm talking about.

5. Distribution
> Sometimes, distribution is about jumping over walled gardens. And at times it is about interfacing via web services. And there's always the good old "strategic partner" route. The big challenge in new media distribution is overcoming technology barriers to maximize portability. And provide 100% visibility.
> Haven't seen anyone pull this off yet, either.