Sunday, March 30, 2008

Countdown to launch: 6......


Often, you question your reason for being. Not only is it natural, but it's also very healthy.
It helps you stay focused, it helps you re-calibrate yourself, and it helps you understand where you stand in the context of today.

However, every once in a while, when you question yourself, you get some outright brilliant answers. It happens very rarely, but it's what you live for. These brilliant answers are what make you who you are. It's why you roll the way you do.

WeareIndia.TV is a labor of love for a great many of us. We're doing this because we can. We're doing this because it needs to be done. We're doing this because it makes sense. And we're doing this because no one else can get it right.

Film-making is an art form that has long been gulped down by mainstream cinema. What used to be a medium for individual expression, has turned into a medium for mass entertainment. And while we're just as much a part of the masses as we are individuals, mass-culture has taken precedence over individual personality.

And that is unfair. It's unfair to expression, it's unfair to freedom, it's unfair to individuals, and if you think about it, it's unfair to the masses.

So, in a very small way, we've embarked upon setting this record straight.

As I look through the quality of films that are showing up at our doorstep, and the passion driving each film-maker behind them, I know that we're on the right path. Each one of these films entertains, without fail. Or, teaches me something I didn't know. Or, shows me something I haven't seen.

The response has been overwhelming, and this was the answer we were looking for. It's what we live for. It's what makes us who we are, and it's why we roll the way we do.

We are honored, humbled, and grateful to be a part of all this. That we're doing this as a business is why we believe this will be a success. This isn't a non-profit movement that relies on generosity. This is a for-profit initiative that solves problems.

A big thank you to BlackBook Productions, Hypnautyx, Influx Dzine, Nalandaway, Breakthrough, GrayMatter Films, BrokenMirror, HereandNow365, SolutionSet, iDes and many others for being the friends that you are. Believe you me, this was not happening without you.

We're going to accelerate our launch proceedings now, seeing as we are 2 days away from launch(or are we?!).

On behalf of the team @ Marcellus, I invite all of you to head on over to WeareIndia.TV

Best wishes,
Manoj, Rifaquat, Shashank, Bobby, Harshal and Preetam.