We've just announced our first call for submissions.
You'll find the release here: http://www.indiaprwire.com/pressrelease/film/200712176239.htm
And because there's room here....
"We are India.TV" calls for submissions
We are pleased to announce WeareIndia.TV: an avenue for film-makers of Indian origin to distribute their work on the Internet.
In an era where Indian cinema comes across solely in the form of Bollywood, a startup out of Berkeley, California has come forward with an innovative proposal: WeareIndia.TV
At face value, this is an Internet video service for folks interested in Indian media. Come a little closer, though, and you will experience their reason for being.
This is a service that is exclusively dedicated to popularizing non-mainstream film.......film that you wouldn't see on TV, DVDs or movie theaters. These are the film makers who win small awards all year long in distinguished non-commercial avenues across the world, but never really find their way out into the world of mainstream film for a variety of reasons. Says Preetam Mukherjee, Chief Instigator of this (Ad)venture, "Commercialization via mainstream channels often dilutes the quality of their work, since the focus shifts from producing film, to producing profitable film. We're here to provide an opportunity to these very film makers to monetize their work, without them having to modify the art form for the sake of commercial gain."
It is, indeed, an interesting proposition. Now, film-makers can publish their work on WeareIndia.TV on a completely non-exclusive basis, share monthly ad revenues from their content, and have an accessible presence on the Internet.
And that's not all this service is about. It is a comprehensive web 2.0 service platform, with a clear-cut plan for a methodical roll out of creation and distribution services. "That's the big reason we're all so excited", claims Harshal Dhir, CTO at WeareIndia. "We're talking about a lot of film here...really...a LOT. How do we make sure that everyone visiting us can find exactly the films that are of interest to them? How can we minimize the time spent in browsing and searching...and instead help our viewers watch more film in that duration? How do we make sure our publishers have the maximum possible exposure for their content? How do we make sure that it's the art that's driving the revenues, and not the other way around?"
All excellent questions, and even if a few of them are answered, we are definitely in for a treat. After a very long time, audiences across the world are faced with the prospect of being able to watch niche Indian cinema- the kind that goes into the depths of India and brings out the best(and the worst) of the largest democracy in the world. Ranging from documentaries, music videos, short films, and animations, WeareIndia.TV is now actively looking for film-makers, distributors, producers, publishers, et al. to come out and sign up to be a part of the opening night on February 14, 2008.
Once again, it's free to sign up and publish your films on WeareIndia. The site makes money by displaying advertisements next to your content, and shares those revenues with you on a monthly basis. You can remain a publisher for as long as you like, and can request removal of your content at any time.
On the web: http://www.WeareIndia.tv