Sunday, December 30, 2007

We are India and we are in love

Rajshri Films just announced their foray into mobile content creation.

I think we're in love with these guys. They've pioneered Indian film distribution on the web, and now they're pioneering mobile film distribution as well.

Their humility is refreshing: "I hate to use the term first. I would rather say that we are among the first to make a serious attempt at doing this."- Rajat Barjatya.

We're going to go out on a limb here and say that these are the first(and only) people in the Indian cinema space to have understood Distribution 2.0 right. They've started simple, they've started early, and they've started with an open mind.
They understand content is king, and they understand long tail economics.

But then, to call a hat a hat, their website is terrible, and they're missing the social touch they need to complete their online presence. Their site isn't user friendly at all, and seriously...who runs ASP now-a-days?!!
I could get harsher but this post is about love, so we'll keep things nice 'n easy, sunny side up.

Official word: Come talk to us, Rajshri. We will help you start a (r)evolution.