Friday, April 25, 2008

The .TV bust- Follow up thought

Riff says:

Online video watching keeps climbing, but there isn't a proportional rise in revenues. So you now have the eyeballs, and apparently eyeballs = money does not really cut it

Stating that coherent business models for online video have not yet emerged is simplifying it... but I believe it is a lot deeper:
We have not been able to fully tap the depth (and breadth) of interaction that the web brings to video. Each time a user interacts with the content he/she adds a certain, extremely tangible value to that content.

It is that value that has not been leveraged to its full potential.

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Succinctly put.

Assimilated:
- The mad rush for eyeballs is stupid. Visibility does not imply Revenue.
- Coherent biz models are useless in a disruptive world. What worked yesterday will probably not work tomorrow.
- Edge interaction, more often than not, is hotter than hot, in a lot of good ways. Which all brings us back to Umair Haque, Bubble Generation, and how to change the world by living on the edge.

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Enough about the bust. We'll talk about the boom very soon.


2 comments:

Riff said...

I would really love to read a post on edge distribution strategies for online video.

The first step/interaction/action on the edge is always personal: as simple as a friend recommending a piece of content to another friend. So I pose the question: how dependent is the success of online video on the creation of open, cohesive and symbiotic social networks? Precisely, what effect will opensocial have on online video?

Mark a Unit said...

lets hope the web 3.0/4.0 coming should solve your problem :)

kenpachigamer / thejollypirate :)