Saturday, April 12, 2008

"The Medium is the Massage"

I am not sure I can say this any differently, or any better, so I'll just quote Marshall McLuhan:

"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. The alphabet, for instance, is a technology that is absorbed by the very young child in a completely unconscious manner, by osmosis so to speak.
Words and the meaning of words predispose the child to think and act automatically in certain ways.

The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and of detachment.
Electric technology fosters and encourages unification and involvement.

It is impossible to understand social and cultural changes without a knowledge of the workings of media.

The older training of observation has become quite irrelevant in this new time, because it is based on psychological responses and concepts conditioned by the former technology- mechanization. "

..more of this to follow post assimilation.