Parmesh has an excellent post up on the Mahindra Universe blog.
He briefly touches upon “soft power”, but goes on to pose (and answer) a question that I’ve always had about Mahindra….
Now, on the face of it, why does a company that so far has only been selling tractors and software in the US need to support a film festival on an east coast city, where it has no real presence?
It’s one of the nicest manifestations of globalization. And in my book, this beats YouTube.in.