Thursday, May 8, 2008

Connecting tractors, software and film festivals

Parmesh has an excellent post up on the Mahindra Universe blog.

He briefly touches upon “soft power”, but goes on to pose (and answer) a question that I’ve always had about Mahindra….

Now, on the face of it, why does a company that so far has only been selling tractors and software in the US need to support a film festival on an east coast city, where it has no real presence?

It’s one of the nicest manifestations of globalization. And in my book, this beats

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