Did anyone notice this?

AOL is beginning to draft out a number of specialty web sites, aimed to address the fact that Internet audiences are getting increasingly fragmented.

For what it's worth, thought this was an interesting announcement.

To know more about Marcellus...

Connecting tractors, software and film festivals

Parmesh has an excellent post up on the Mahindra Universe blog.

He briefly touches upon “soft power”, but goes on to pose (and answer) a question that I’ve always had about Mahindra….

Now, on the face of it, why does a company that so far has only been selling tractors and software in the US need to support a film festival on an east coast city, where it has no real presence?

It’s one of the nicest manifestations of globalization. And in my book, this beats YouTube.in.

Will you play with us?

We are about to announce one of the hottest plays that the social web has ever seen.

Tying in different ecosystems of the social web, we're trying to create a bridge between content, context, and community in ways that's never been done before.

We've solved most of the major hurdles. Just a few odds and ends remain, and they'll be taken care of in two shakes of a lambs tail.

Stay tuned.

Oh and by the by, this play(mate) has a name.

We're going to call her mia.

WeareIndia.TV: Enough beta-ing around the bush

We had everything we could ask for, and a lot more, from our very short 30-day beta.

I wish I could tell you the exact numbers, but I can't- so in the meanwhile, here are some indicators:

- the average time spent on the site was about 3.5 times as much as the average user spends on YouTube.
- the click-through-rate for advertisements(overlay and banners) was about 7 times the industry norm.
- almost half our traffic came from referring sites, social networks, and the like.


We are now closing out the site for a couple of weeks, to add in enhancements, make some changes, add some new content, and get it ready for a full-blown launch. If you had thoughts/ideas you didn't get a chance to voice already, please free to send us an e-mail(beta@weareindia.tv) and let us know.

To be notified of our official launch, please head on to www.weareindia.tv and subscribe to blog updates via e-mail. We promise not to spam you, and we promise to notify you the instant we're ready to rock and roll.

In the meantime, THANK YOU for a fantastic beta. We are amazed at the response, by your support, and grateful to be here.

With love,
The WeareIndia.TV Team.
(Rifaquat, Harshal, Shashank, Bobby, Monty, Manoj and Preetam)