Haquespertise

Dear Umair,

Thank you for bringing to us a vision of a discontinuous future.

Yes, there is much debate about how valid your thoughts are, and if they are actually relevant. The good news, to me, is that there's a debate.
I enjoy all sides of a conversation, and I sense that you do too.

I flunked economics in high school(repeatedly), but you made economics very exciting(and relevant) for me. I think The Economics of New Media is gold, and the Strategy/Economics of Peer Production is like warm apple pie. I find nothing in them that's hard to understand, and your masterful approach at articulating the economics of new media makes you a fucking genius, in my eyes.

Before I ran into BubbleGen, I was at the Center for New Media, and at the Arts, Technology and Culture colloquium at Berkeley. We did a lot of work looking at how new forms of communication are reshaping our lives, and changing our culture of interaction. I spent all of 3 years working for some brilliant minds- folks who were exploring the depth and breadth of pervasive media.

As a media architect, I was lucky enough to have been able to touch upon a number of these projects, in many different roles. You know...a lot of the people I worked with, they were "out there" as well. They were doing things that took matters beyond the usual realm of conversation. One of the first things I worked on was the Oxygen Flute- an installation where we fitted plants with CO2 sensors, connected the sensors to a PC+ speakers, monitored the varying CO2 vs O2 levels in the room as people walked in 'n out, and played back a flute-ish musical note for each (+/-) variation in gaseous levels in the room.

It was "out there". But as I learned many projects later, Greg(my favorite boss of all-time BTW) was bridging a gap between environment and perception........using a medium that is new, reactive, accurate within reason, and ubiquitous. It was a state of mind that I had never imagined before, and while it was "out there" for me at one point of time, I was "in it" before I knew it. It's just how you choose to attune your mindset...your point of view.

I look at your work from a similar perspective. In talking so much about the edge, you have to be a little "out there", else you couldn't be saying what you're saying. Moreover, as I've whined on my blog(and yours) quite often- people are so used to talking about issues that are core, that they find it hard to grasp the concept of a decentralized, fragmented edge.

Now that you've just sounded the trumpet, it might be useful for you to drill very deep into the core, and work your way outwards to the edge. And yes, this would HAVE TO BE a collaborative effort within your blog community. No way you're going to pull this off on your own.

I have a little Chevron process [which probably needs to be modified...I flunked business classes too... ] that outlines different considerations for a company in business.


Recently, you've generated a fair bit of discussion on the issues of distribution and branding. And over the last year, I've seen BubbleGen touch upon each of the other points, in varying degrees.
If you were to talk about each of these issues, in the context of each industry that need re-shaping, then you're probably talking about a Haquepedia. If you're into that, then be my guest.

I'd say, aim small...miss small. Some of your readers just pointed out that one of the loveliest things about BubbleGen is that it raises questions, and if you're listening closely enough, you can contextualize the answers to your own industry/profession/game. Other readers have pointed out that it'd be nice if you could jump in from time to time in the comments(a little more often than you do), and help tweak 'em to suit the overall objective.
Haquespertise is the way to go. Critically analyze the reason for being, the constraints for growth, and charting a sustainable path to the future.

1) First, I would take an honest look at each of the above, and put them into the context of how the definitions of each have changed.

For example:
- Understanding oligarchic approaches vis-a-vis the above process, using case studies, drawing parallels, and what have you. Why is a company established in 1952 not the same as a company established in 2003?
- What were our big problems in 1952? In 1972? In 2002? And what do we expect our problems to be in 2020?
- Should marketing text books get thrown out the door? We learned of the 4 Ps, and now there are many more than 4. Isn't it dangerous to teach MBA students stuff that's at least irrelevant/incomplete by 3-5 years?

the list goes on.....

2) Next, I'd be thinking about re-shaping the above processes so they're more elastic than they currently are. One of the fundamental barriers to growth/evolution, is the unwillingness of the system to change. It's convenient for us to blame "the system" as being this high 'n mighty being that controls how we operate, but the reality is that it's our system, and we build it how we want to build it.
So instead of going for the Constitution+Amendment approach(please refer Article 2.1.3.4.1.2-Section 4.1.2.3.1-Clause Eleventy Nine), I think we need to give some thought to Structure 2.0. How do you build a structure that's elastic enough to account for next-gen problems(visible and perceived) in the above 10-fold context?

3) This is the part that I'm fuzzy on. I think we all are. What is this discontinuous future that we're after? It can't be perfect, so what deficiencies can we expect then? What will be our inefficiencies? And unless we're going to build us a perfect world, who will suffer? Or at least, who's not going to win? What will change? What will remain incomplete, but be better than before?

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That's my long answer to "what would help the most". If we're talking about big changes, then we need to be thorough in our goal-seek, candid in our introspection, realistic about the outcomes, agile in our approach, and incredibly collaborative in our method.

I don't think Web 2.0 means anything. It's just a step forward. There will be a Web 78.0, assuming the inconvenient truths don't hit us first. Yes, 2.0 is a giant leap for man-kind, but it's just a milestone, and I think we should be thinking strategy in terms of vision, not milestones.

It's ridiculously easy.

Unboxed. Wildfired.

Gigya + Unbox integration complete. Time taken: 4 minutes + CSS editing time(5 minutes, if you must know).

The outcome is that anyone who wants to take this widget and share it on their blog, social net profile, etc., now can.

Just get to our Login page, and check out the buttons right under the Amazon Unbox widget.


With a single click, you can now take this widget, and post it on any of these web sites. And if you're web savvy, just grab the code("Or Copy Code"), and post it wherever you like.

We're going to switch the listings on the Unbox widget from time to time.

Currently, it's set to show you videos in reverse release date order(oldest first).
Why? For shits and giggles, of course!

Enjoy!

Unboxed!

We just added in the Amazon Unbox Video widget on our login page.

Seeing as we don't have all the interesting logged in features available yet, we thought it might be nice to offset the gloom caused by "Uh..sorryyyy....login is restricted....".



The good news is that you can preview the videos, rent them for as low as 99 cents, buy them for downloading, or buy the DVDs, all via this little widget.

We're trying to complement this with Gigya, so more on that as soon as we figure it out!

Countdown to launch: 5......4......3......2......

If you didn't catch this already...

Hello! Welcome to the Beta launch of WeareIndia.TV

What you can expect. This will be an entertainment destination, but you won’t find your usual flavor of Bollywood or Hollywood entertainment. You will see films made by hard-working, self-motivated, extremely talented, and enthusiastic film-makers.

What you should know. We will be adding in a lot more content over the next 45 days. This is a platform for non-mainstream film. Most of it from India, some of it from elsewhere. We have received a near-overwhelming response; and the only times we’ve turned someone down is because the content seemed more amateurish, than professionally produced. Not anyone can upload on here, so we’re having to work very hard to manage the content screening and ingestion process.

What we believe. Is it really fair to brand this content ‘non-mainstream’? Probably not. If we have learned anything from the spate of video sharing web sites out there, including YouTube, it is this: non-mainstream is niche. Niche is appealing. Appeal is personal. And on the Internet, if you can make things personal for each member of your audience, you’re one jump ahead of the bread line.

Feedback. Please tell us what you like about the site(and the content), send us feedback(beta@weareindia.tv) and help us get this ready for the world outside. You might(and in a strange way, we hope you do) see bugs. Pretty please, with sugar on top, tell us about them, before you tell others about the site. Seriously, this is for-your-eyes-only thus far.

Finally. We’re not too hot about rolling out features without user feedback. Web 2.0 sites are in a perpetual state of beta, so we will gradually add in a foray of exciting features to enhance the WeareIndia.TV experience. What you will see on here is about 40% of our planned feature set for the next 3 months.
The site will be live as soon as we figure out this ONE bug that is totally getting on all our nerves. We expect this to happen at some point today(our chief technology officer just passed out from fatigue after 28 hours on the trot, so I’m waiting for him to be awake enough to grab a few more cans of Red Bull, before we get cracking again).


The fine print:

- WeareIndia.TV is targeted at users with a high speed broadband connection. Ahem…real broadband = 500 kbps upwards. So if you’re in India, then complaints about accessibility ought to go to the DoT, not to us.

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